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What was supposed to be an event to fire up the faithful for the upcoming season has turned into an embarrassment for USC and football Coach Steve Sarkisian.

Sarkisian on Sunday apologized for his behavior and language during Saturday night’s “Salute to Troy,” an annual event on campus where coaches and players are introduced to boosters and fans.

The head coach’s presentation typically includes his introducing every assistant, but Sarkisian didn’t make it that far, according to multiple people who attended the event.