Pepperdine Will Open a Staples Center Classroom in Partnership With AEG

In a partnership with AEG, Pepperdine University will have a classroom inside Staples Center for students studying sports, entertainment and business. (Credit: Wally Skalij / Los Angeles Times)

by: Los Angeles Times

Posted: Nov 25, 2016 / 04:52 AM PST

Updated: Nov 25, 2016 / 05:07 AM PST

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Pepperdine University is expanding its presence in downtown Los Angeles under a new partnership with AEG that will create classroom space in Staples Center for students pursuing careers in sports and entertainment business.

The agreement, announced this month, will tap into AEG’s network of sports franchises — which includes the L.A. Kings — and develop classes co-taught by faculty and top-level executives. Course offerings could begin as early as fall 2017.

Internship programs, industry conferences and other educational events also will be created together. And Pepperdine will establish MBA opportunities for AEG employees interested in furthering their education.

“AEG will help Pepperdine build out a strategic, educational stronghold in the heart of Los Angeles’ preeminent downtown entertainment district, L.A. Live, while AEG will get a hand in sourcing, growing and supporting the next generation of sports and entertainment business professionals,” said Jon Werbeck, vice president of AEG Global Partnerships. “Working together, we are excited to develop this one-of-a-kind platform.”

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