A billboard that was something of a local landmark in West Hollywood is no more.

The Kylie Jenner billboard at Santa Monica and La Cienega boulevards has been demolished to make way for a new housing development, as reported by the WeHo Times.

The billboard was for years “monopolized by Jenner promoting her KylieSkin makeup and skincare line,” WeHo Times explained, though it sometimes served more personal purposes.

For example, in 2019, Jenner wished her then-partner Travis Scott a happy birthday on the billboard, which also featured the former couple’s child, Stormi.

Now, though, that location will be home to a six-story building that includes 30 units of housing, a source told the Times.

It remains to be seen if Jenner will find a new billboard in West Hollywood or elsewhere in the Los Angeles area.