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Amazon Prime members can shop exclusive deals as part of “Amazon Prime Day” on Wednesday, July 15. The deals will start just after midnight PT.

“With more deals than Black Friday, members will enjoy thousands of deals from sought-after devices and tools to popular toys and pet supplies,” the company said in a news release. Those who want to try Amazon Prime for free can visit amazon.com/primeday.

Amazon’s peek comes after Walmart announced sales of its own on the same day that will be filled with what it calls “atomic specials” and thousands of deals.

Amazon’s special savings day on Wednesday is to commemorate the company’s 20th anniversary and is being promoted as having “more deals than Black Friday.”

Some of the discounts revealed Tuesday include a 40-inch TV for $115, savings of up to 70 percent on top kitchen brands, an Amazon Fire HD 7 tablet for $60 off (regularly retails for $139), over 50 percent off two Nikon COOLPIX cameras, and an iRobot Roomba Pet Vacuum Cleaning Robot for under $300, for a savings of at least $99 and possibly more depending on the model.

The following are some examples of the deals that will be available at various times on July 15:

  • Fire TV Stick, fastest selling Amazon device of all time, $15 off
  • Kindle, $30 off
  • Fire HD 7, $60 off
  • Fire HD 7 Kids Edition, $60 off
  • 32-inch LED TV, $75
  • 40-inch 1080p LED TV, $115
  • Brand-name 32-inch Smart HDTV, under $200
  • 50-inch 4K TV bundle, under $1000
  • Bose headphones at the lowest price ever on Amazon
  • Chromebook laptop, only $199
  • Over 50 percent off two Nikon COOLPIX cameras
  • Highly rated binoculars, under $120
  • Two security camera-kits, $279.99
  • K’NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
  • K’NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
  • Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
  • iRobot Roomba Pet Vacuum Cleaning Robot, under $300
  • Husqvarna mower, under $300
  • 40 lightning deals on DVDs up to 75 percent off
  • Up to 50 percent off any of the Harry Potter books
  • Save more than 70 percent on the Divergent Series Complete Box Set of books
  • Save up to 70 percent on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
  • Save up to 50 percent on select tools for the DIY auto enthusiast
  • Connected Car and Scan Tool products starting at 60 percent off
  • Road-trip-ready automotive products starting at 50 percent off
  • Save more than 50 percent on Drinkwell Platinum Pet Fountain
  • 30 percent off select clothing, shoes, jewelry, watches & more
  • 60 percent off Amazon Elements Baby Wipes with code ELEMENTS60
  • Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
  • Buy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional credit
  • Get 25 percent bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins
  • Prime Now will also offer deals in the six cities where the service is offered

Shoppers will be privy to enticements such as “Lightning Deals” and “Deals of the Day” throughout Wednesday and will receive free and unlimited two-day shipping.

Prime Day will also allow members the chance to win from $1,000 to $25,000 in Amazon gift cards and tickets and a trip to the season two premiere of Transparent, an Amazon original show.

The Amazon Prime annual membership costs $99 and gives customers free two-day shipping on 20+ million items on Amazon.com. The membership also includes access to music, movies, TV shows and more.

The company has been expanding its Prime service and recently started same-day shipping for members.