Ultimate Fighting Championship President Dana White said Sunday night his company has been sold to a group led by Hollywood talent agency WME-IMG, with multiple business reports placing the price at $4 billion.
UFC Chairman Lorenzo Fertitta and his brother, Frank, purchased the company in 2000 for $2 million, and grew it into an empire that is regulated in all 50 states, stages worldwide events and counts Ronda Rousey and Conor McGregor as mainstream sports stars.
.WME-IMG, headed by Ari Emanuel, has aggressively pushed to expand its digital media muscle. The company also represents Rousey.
“As far as the business goes, our goal was to always take this sport to the next level, and Ari and WME-IMG are the guys to take it from here,” UFC President Dana White told The Times late Sunday night.
Click here to read the full story on LATimes.com.