Remi Cruz is a social media star with more than 5 million followers, a podcast and YouTube channels where she dishes out cooking tips and lifestyle advice.
Soon, the 26-year-old internet influencer will get exposure at an unlikely venue — a performing arts theater in Inglewood.
YouTube Theater, a 6,000-seat arena next to SoFi Stadium in Hollywood Park, opens this month, marking the internet video giant’s further expansion into live events. A signature flourish sits just outside the theater: an innovative 13-foot-tall digital screen where passersby can see content featuring Cruz and other YouTube influencers.
The partnership with Hollywood Park gives YouTube opportunities to generate high-profile content — including livestreamed concerts and e-sports competitions — for its massive platform, and also test the IRL (in real life) appeal of its online artists.
Read the full story on LATimes.com.