Arnulfo Solorio’s desperate mission to recruit farmworkers for the Napa Valley took him far from the pastoral vineyards to a raggedy parking lot in Stockton, in the heart of the Central Valley.
Carrying a fat stack of business cards for his company, Silverado Farming, Solorio approached one prospect, a man with only his bottom set of teeth. He told Solorio that farm work in Stockton pays $11 to $12 an hour. Solorio countered: “Look, we are paying $14.50 now, but we are going up to $16.” The man nodded skeptically.
Solorio moved on to two men huddled nearby, and returned quickly. “They were drug addicts,” he said. “And, they didn’t have a car.”
Before the day was through, Solorio would make the same pitch to dozens of men and women, approaching a taco truck, a restaurant and a homeless encampment. Time was short: He needed to find 100 workers to fill his ranks by April 1, when grapevines begin to grow and need constant attention.
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