Univision Radio Network has dropped “Piolín por la Manana,” the wildly popular, nationally syndicated Spanish-language morning radio talk show hosted by Southern California-based Eddie “Piolín” Sotelo, a Univision spokesperson confirmed.
No reason has been given for the reported dropping of the show, which airs on dozens of radio stations in more than 20 U.S. states. Piolín has not posted to his Twitter account in two days.
Lately, his program, broadcast in Los Angeles on KSCA-FM (101.9), had begun to be eclipsed in the increasingly competitive world of Spanish-language morning radio. For example, Ricardo “El Mandril” Sanchez’s program of regional Mexican music on radio station KLAX-FM (97.9) last month leap-frogged into the No. 1 spot in the L.A.-Orange County market, according to Arbitron, attracting 5.3% of the available audience weekdays from 6 to 10 a.m.
Piolín, whose nickname means “Tweety Bird,” is one of the best-known Spanish-language personalities in the country, and his program made its reputation with a madhouse blend of satirical sketches, irreverent commentary, double-entendre wordplay and interjections by wacky characters.
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