Doritos is holding its 10th and final Crash the Super Bowl ad contest in 2016, and two of the three finalists were from Los Angeles.
Voters will decide the winner, who will have to wait until the 30-second spot airs during Super Bowl 50 on Feb. 7 to find out if he won.
The finalists included “Doritos Dogs” by Jacob Chase, a TV and movie writer from Los Angeles; “Swipe for Doritos” by David Rudy, a talent manager also from Los Angeles; and “Ultrasound” by Australian filmmaker Peter Carstairs.
“It’s mind blowing, and it still is everyday,” Rudy told KTLA of becoming a finalist out of some 4,500 entrees.
The winner will receive $1 million, and be set up by Pepsi, owner of Doritos, with a get a “dream job” working with Warner Bros. Pictures and DC Entertainment. The winner will collaborate with Zack Snyder, director of the upcoming movie “Batman v. Superman: Dawn of Justice,” starring Ben Affleck.
The other two finalists will each win $100,000.
In “Doritos Dogs,” the pooches take drastic measures to get their paws on Doritos.
Chase, 29, said that he has been dreaming about stacking dogs in a “trench-coat totem pole” ever since he was a child and got the idea from a cartoon. He used $1,000 and several dogs, including his own, to make the ad.
“Swipe for Doritos” is about online dating, where a bag of Doritos serves as a useful icebreaker for a pair of potential lovebirds with a significant age gap. Rudy, 42, spent $4,500 and used some recognizable talent, including Doris Roberts of “Everybody Loves Raymond,” Kelly Washington of “Jurassic World” and Marguerite Moreau of “Wet Hot American Summer.”
Of Roberts’ casting, Rudy said she agreed after he made a “cold call.”
Carstairs, 45, made his ad on a $2,000 budget. It features the touching moment when a couple first sees an ultrasound image of their child, and the baby can been seen trying to get at dad’s Doritos.
Doritos, which has been holding the competition for 10 years, said this is the final year.
Voters have until Jan. 31 to help decide who will win the contest.
A University of Southern California graduate won first place in the contest in 2015.