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Jaguar releases first photos of new ultra-luxury EV

Jaguar has finally given us a glimpse of its plans, first announced in 2021, to transform into an ultra-luxury brand exclusively selling electric vehicles by as early as 2025.

The automaker on Thursday showed a heavily camouflaged prototype of a four-door grand tourer that will be the first of an expected lineup of three vehicles.


The Chrysler 300C-style grille looks to be a fake unit for camouflage purposes only. The same is likely true for much of the cladding at the rear. Some details that can be spotted include shutters in the lower front fascia, an extra-long clamshell hood, and a charging port on the driver side front fender.

A concept is expected to debut at 2024 Miami Art Week which kicks off on Dec. 2. The production model is confirmed by Jaguar for a debut in 2025 ahead of deliveries starting the following year.

Next-generation Jaguar EV prototype

The other EVs coming are thought to be a large XJ-replacing sedan and an SUV targeting the Bentley Bentayga and JLR’s own Range Rover Electric. They are expected to follow the GT in relatively quick succession.

Jaguar has previously said the GT model will be priced from about 100,000 British pounds (approximately $127,000 at current exchange rates), and offer more power than any previous Jaguar road car. It will also have a range of at least 430 miles based on the WLTP test cycle used overseas, which should still come in well over 300 miles when measured on the stricter EPA cycle.

The new EVs will be based on a dedicated EV platform named JEA (Jaguar Electrified Architecture), and will feature a NACS connector on vehicles delivered to North America. Jaguar has previously said a bespoke platform is important for separating Jaguar vehicles from sister company Land Rover.

Production will still take place at the same plants as models from Land Rover, though. The GT will be built at JLR’s plant in Solihull, U.K., where the Range Rover, Range Rover Sport, and Range Rover Velar are built, as well as the Jaguar F-Pace. The F-Pace won’t be in production much longer, though. As part of the transformation plan, all current Jaguar models, including the electric I-Pace, will be phased out before the launch of the new EVs.

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